Customer service in the food and beverage industry is extremely important. The food and beverage industry are typically defined by the production of products that meet the various dietary needs of people. The basic function of this industry is to provide food and drink to meet the various needs of people. Satisfying customers with excellent customer service must meet their physiological, financial and psychological needs. Failure to meet these needs will result in poor customer service and customer dissatisfaction. Quality service is an experience that makes you feel valued or heard. There may be hidden factors behind why a guest chooses one hospitality provider over another. Quality customer service often goes unspecified, but I know it is there. It is a highly vertical factor in the success of food and beverages as a means of meeting ever-increasing customer expectations.